Once a business owner has a website they have to ensure that it is optimized through the use of SEO. Ranking highly with search engines will generate high volumes of organic traffic which will obviate the need to pay for traffic. With online businesses growing phenomenally the future of SEO is very bright.
Content is the Key: If you want high volumes of traffic, content creation is what matters. Earlier keywords were used in excess to improve rankings and gain traffic. But with the changes introduced in search engines algorithms like those made by Google with their Penguin and Panda updates the scenario has changed. Now original and relevant content with a restricted number of keywords is the trend. Besides being high quality, the content has to be regularly updated as search engines are stressing on relevant and updated content. In fact Google is in the process of rolling out Caffeine a new update that specifically sorts relevant content from non-relevant and outdated material.
Link Manipulation: Those who are engaged in SEO practices are very well aware of the essential need of obtaining quality links from other sites. Gone are the days when one could play the system to gain rankings. The future belongs to quality links from authoritative sources. Any sort of manipulation will adversely impact a business and be detrimental to rankings. The emphasis will be on legitimate sources.
Personalized Search: Google has introduced sweeping new changes in the search tool. An example being if an individual is logged into his Google account at the time of searching, the results visible are customized as per his preference. For those who have a Google+ account posts from friends might appear in search results on the home page. In fact Google keeps data on information and sites that you have visited and keeps them as references for future searches. This will lead to customized search results instead of a generalized one for all.
Social Media: Probably the biggest role to be played in the future for SEO is the use of social media platforms. They are growing in popularity and in subscriber volume at a tremendous rate and have transformed the world of online marketing. As a result search engines are giving them more importance and credibility. In fact data from social media is going to influence rankings in the upcoming future. That makes it imperative for individuals and businesses to have an online presence on social media sites to benefit in the long term.